Facebook API - Solving Apple 14.4 Tracking
Rabinder M
Last Update 4 years ago
When running Facebook Ads you probably want to calculate the conversion rate, know the cost per lead, cost per sale, etc. Traditionally these metrics have relied on Facebook Pixel, but with the iOS14 update from Apple, contacts have to opt into being tracked (only 10-20% have opted in) which can result in inaccurate numbers.
By utilizing the Facebook conversions API Triggers and Workflow, you can send conversation data to Facebook without the need to cookie contacts. This allows you to have better reporting data to allow you to have a better idea of what’s working and what’s not working.
Set Up a Facebook Business Manager Account
Create a Facebook Pixel
FAQ
Q: "Which initial Workflow Triggers can I use the FB Conversions event with?"
- Form Submitted
- Survey Submitted
- Customer Booked Appointment
- Two Step Order.
For appointment, it will only work with “Customer Booked appointment”, not with “appointment”, as appointments is general trigger and “Customer Booked appointment” is the trigger for widget, click here to learn more.
Q: "Which Event Details Parameters do we need to use"?
A: Event Source URL
Q: "Which Customer Information Parameters can we use"?
- Client IP address - do not hash
- Client user agent - do not hash
- Email Address
- First Name
- Surname
- Browser ID (fbp) cookie – do not hash
- Click ID (fbc) cookie – do not hash
Q: "Can I use Custom Values for the Access Token and Pixel Id"?
A: Yes, Custom Values will work in those fields.
Q: "Why don't I see test events in Facebook Business Manager"?
A: If you don’t see a test conversion, check the Diagnostics tab for any errors. A common issues we’ve seen is when FB has blocked the domain, so check Settings > Scroll to the bottom to “Domains In Your Allow List” where you should be able to approve the domain.
Q: "Does the 'Test Workflow' button work with testing FB conversions"?
A: No, in order to test FB conversion API events, the workflow must be kicked off by an actual event (form/survey submissions, appointment, or a 2-Step order form submission).